Top 5 Beauty Retail Apps in Finland: Q1 2022 Performance

In the first quarter of 2022, the top 5 beauty retail apps in Finland showed varied performance in terms of downloads, revenue, and active user engagement. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.

BEAUTY BAY saw its weekly downloads fluctuate, starting the quarter with 98 downloads and ending with 84 downloads. The highest number of downloads was in the week of January 3, with 120. Active users hovered around the 500s, peaking at 589 in the second week of January and maintaining a relatively stable trend throughout the quarter.

Think Dirty – Shop Clean experienced a significant drop in downloads after a strong start. The app had 287 downloads in the first week of January, but this number dwindled to just 21 by the end of March. Active users followed a similar pattern, starting at 324 and falling to 42 by the end of the quarter. Revenue was minimal, with a brief spike to $45 in the last week of January.

SUGAR Cosmetics maintained consistent download numbers throughout the quarter, with weekly downloads ranging from 59 to 90. Active users showed a steady increase, starting at 174 and rising to 225 by the week of March 21.

CosmEthics: Guide to cosmetics had varying download numbers, with a notable spike in the last week of March, reaching 222 downloads. The app's weekly revenue showed significant fluctuations, peaking at $165 in the week of February 7 and ending the quarter with $127.

Shoppe LK had a relatively stable performance in terms of weekly downloads, with numbers ranging from 9 to 59. Active users also showed consistency, maintaining an average of 30-40 users throughout the quarter.

For more detailed insights and data, visit Sensor Tower.